In every business, data tells a story. It reveals how you perform, where profit is made, and where effort is wasted. Yet too often, that story is read in hindsight. Reports are reviewed after the month has ended, issues are discussed when they’ve already taken root, and opportunities are noticed only once they’ve passed.

In most professional firms, time is both the product and the constraint. It’s the one resource that every team member has in equal measure, yet how that time is used can determine whether a business thrives or struggles to stay profitable.